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75. Former Nanny Turned $11.2M/Year Business Owner

The UpFlip Podcast

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How to Bring in New Customers in a Childcare Business

I would assume at least some portion of your new customers are coming to you via referral is that the primary method or are there other advertising platforms or strategies that you're using to bring in new customers so it depends on the location and where we're at in the launch process. Gainesville for example we've been around for 12 years it's almost strictly word of mouth at this point Tampa same thing, both Gainesville and Tampa have a waiting list of families that need nannies just based on word of mouth now if we're starting up let's say in Nashville no one's ever heard of us thereSo we have a whole marketing plan that the franchisees get and it's got multiple layers

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