Marketing expert Gary Vaynerchuk recently said that people should be producing upwards of 100 different pieces of content every day across social media platforms. When someone is going to implement this type of strategy, do they need to hire a marketing consultant or a digital marketing agency? Is this something they can do themselves? I think everything that we've been talking about so far on the show and everything that I write in the book, Fanocracy, everything is something that you can do on your own.

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