I want a lot of friction in place for getting Joe's phone number I Make that hard to get ahold of my cell phone number We have our whole church database system so you can keep track of you know everybody's contact information And I don't even put my phone number in that. So anyway, that's an action I'm set up a whiteboard start using it check that one done nice Yeah, so you're talking about the information sharing in the Soviet Union and how that system was set up with Intentional friction to prevent the communication right the other example They use in this chapter is of Toyota creating a smoother environment and empowering workers to engage with their work pulling the cord if they