3min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

How to Choose the Right Activation Metric for Early Stage Onboarding

Many activation metrics that I've seen and working with companies can be more narrow. The reason why I don't like very, very narrow activation metrics is they tend to over focus on what the company projects as being value for the user. It's helpful to do an exercise in correlation and ideally causation to understand if some early things that users do in the product, ultimately correlate with retention.

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