Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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How to Be a Successful Brand Storyteller
The point of a brand storyteller is it's your responsibility to be a student of your customer. You're morally obligated to reward these people for their attention. So this is all about becoming that company that you want to relate with. Really it's applying the golden rule to business. We're trying to like treat other people as we would like to be treated.
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