Navigating Digital Advertising and Independent Journalism

This chapter examines the dominance of major players in digital advertising, particularly Google and Meta, and their appeal to advertisers. It also highlights the challenges faced by traditional media as they adapt to the evolving landscape, including the successful launch of an independent newsletter aimed at enhancing accountability in journalism. Additionally, the chapter discusses the realities of being a content creator, the importance of unique insights, and the complexities of subscription-based journalism in meeting consumer expectations.