Daniel: Let's let's re humanize especially startup language because it's just it got gross. What own trail is so I've had my career in marketing and then that's still what I own in the own trail realm. We are building tools and connection for people to blaze their own trail to have a more fulfilling life. So if you're feeling bummed out or burned out by traditional social or feel like your resume doesn't encapsulate who you are, play around on own trail.

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