How to Optimize Your Neutral and Investment Activities

Neutral activities are things that are more or less a one-to-one ratio so let's say you have a staff meeting. It needs to get done. You don't necessarily want to do it as quickly as possible and like totally cut any fat in the meeting but spending a lot more time on it isn't a high priority. And then finally the O stands for optimize and these are activities where it costs you when they take more time. So filling out response reports, answering non-critical emails is something where you want to automate, delegate, delay or do as quickly as Possible.