The Psychological Impact of Social Media Virality

This chapter explores how negativity and sensationalism drive engagement on social media platforms like Twitter and TikTok, with a focus on the psychological aspects of content that goes viral. Discussions include the influence of negativity bias, the spread of information like gossip and rumors, and the challenges in changing people's minds in a polarized political landscape. Additionally, the chapter addresses the impact of social media on traditional entertainment industries and the mental health of Gen Z.