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The Secret to Growth Isn’t More Leads — It’s Better Customers | Brian O'Connor

Millionaire University

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Maximizing Revenue Through Customer Success

This chapter focuses on leveraging existing customer relationships to boost revenue, particularly within the SaaS industry. It highlights the evolving role of customer success managers in fostering loyalty and building strong engagement strategies, including transitioning customers from free to paid tiers. The discussion also covers tailored approaches for different customer segments and the application of customer success principles to small businesses for enhanced retention and upselling.

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