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Are You Getting There?
You don't want to be just, even though it's your name, people don't know you as your name. We're getting there already. The sales with Amazon, I can tell you now, a good chunk of those are probably a good majority. Don't know who I am. They brought it on its own merit. And you want people to know the energy drink before they know you because at the end of the day, that is a line to your original goal.