Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Leadership, Brand Strategy & Transformation - Minter Dialogue
00:00
How to Manage Consistency in Social Media Marketing
How does one devise intelligently a social media strategy that's international as opposed to just local. What kind of parameters do you give around when you advise a company on this? The first element is consistency so the question is how to manage with the right dashboard because you cannot manage all the flow of information and so on. How can it react in real time or in very short period of time because problems on twitter get crazy and they are going offline.
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