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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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How to Get Better at Creating More Value

Ashley: Designers need to understand the belief system of the culture that they're operating within, and be able to deal with it in a neutral way. She says more often than not, business is shaping designw what make anythink out it's because sory. "I see designers twisting like pretsls to try to make themselves sound or look like business people by measuring things that aren't meant to be measured"

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