HoS: Saagar Enjeti on new media
House of Strauss
Fame, Media & Modern Sports Fandom
This chapter examines the evolving viewership habits of younger fans in the NBA and NFL, influenced by social media and individual athlete branding. It highlights the challenges of achieving fame in a fragmented media landscape, using examples from both sports and pop culture. Further, the discussion touches on how simplification of sports strategies can foster engagement and the impact of gambling on sports journalism.
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