Engaging with Game Creators, Heroic Labs, and AppsFlyer for Games

This week, Ethan sits down with Kayla Kinnunen, Executive Producer for the Minecraft Creator Platform. She explains how the platform empowers Minecraft creators to craft amazing content and share it with millions of players around the world. To date, Minecraft Creators have earned payouts of over $500 million crafting content for the worldwide sensation's still massive audience of over 140 MAU. We also learn some expert tips on managing expectations for such a devoted community, and how the Creator Platform team uses long periods of early access and developer participation to ensure new features deliver delight.