Rich Mulholland on Excellent Storytelling In Business and Life
Elevate with Robert Glazer
00:00
How to Engage an Audience
"I believe all audiences have a gas tank, a give a shit tank and you have to work under the assumption that when you get on stage, it's empty," he says. "You're selling them a new version of their story in which you play a part." He adds: "My job is never to make your film my film. My job is to audition for a better part in yours"
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