4min chapter

The Business of Authority cover image

The Care And Feeding Of Your Authority Business

The Business of Authority

CHAPTER

Do I Want to Do a Book?

A book is probably at most a once-a-year project. It's not even about the money, although we can secretly dream of being on the top 10 of the New York Times bestseller list and just raking in the dough. If you're building an authority business, writing, writing and speaking at least weekly, but hopefully more. So yeah, it doesn't have to be a big deal.

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