3min chapter

Marketing Made Simple cover image

#108: How to Create Your Marketing Message in 5 Simple Steps

Marketing Made Simple

CHAPTER

How to Write a One Liner for Success

I love this for our listeners because I think a lot of times you go, well, just write a one liner. Well, it's it is that simple, but it's not quite that simple. And so following this process of really sitting down doing a brain dump of everything, all the information, then sorting that information,. grouping it into problem, your solution, and then ultimate success and results. Then choosing the best story out of that, that short story, then actually collaborating with the people in your sphere to really kind of hone that in  and then memorize it and then plaster it everywhere. The level of confidence goes up when you really know you've got go to words

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