The Importance of Internal Driven Creatives

I look for in creative is someone who is internally driven. You can't force someone to work more and be better, they just have to want it. It kind of alluded to the way I was raised. My parents weren't strict at all. One of my friends' parents were much stricter,. But I was more afraid of disappointing them than misbehaving. So a lot of the creatives that we hire, they're driven. They have a sense of pride. They won't settle for not making your hair rise. We all want the same thing. Some agencies kind of beat that out of people. And it's a bit of the SISFIS thing where you, if