
How to Avoid Commodifying Your Offering
2Bobs—with David C. Baker and Blair Enns
Redefining Value in Service Pricing
This chapter explores the nuances of productizing services, particularly in diagnostic contexts, while cautioning against commodifying offerings through hourly billing. The conversation emphasizes understanding client value rather than defaulting to time-based pricing, urging listeners to adopt strategic pricing models. Practical tips on negotiation and avoiding the pitfalls of undervaluing services are discussed, set against the backdrop of a farmland auction for compelling illustration.
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