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Cody Plofker On Ad Messaging, Contribution Margin, and Forecasting DTC Brands
The Andrew Faris Podcast
Introduction
The host introduces Cody Plofker, CMO and CRO at Jones Road Beauty, to discuss topics such as A.M.E.R. vs. contribution margin, forecasting, and the effectiveness of direct response advertising. They also mention the popularity of Cody's previous appearance on the show and express excitement to have him back.
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