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19min chapter
AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM
Uncensored CMO
Navigating AI in Marketing Strategies
This chapter examines the integration of AI technologies in marketing, with a focus on the collaboration between Adobe and IBM. It discusses the importance of data quality, curiosity, and experimentation for marketers while navigating the complexities of AI adoption. Through practical advice and success stories, the chapter emphasizes how AI can enhance creativity, personalization, and overall campaign effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode