The Enlightenment of Steve Jobs | Little Black Cubes | 1
Business Movers
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Steve Next's Big Brother - A New Lesson From the 1984 Superboltad
Next first product didn't even exist. Steve wanted next to make a huge impact in the industry, so he put his time and money into aggressively marketing his new company. The commercial paid homage to orwell's famous distopian novel 19 84,. featuring an orwellian villain, big brother, looming over grey, joyless world. For steve, big brother was i b m. He saw the tech giantass old, out of touch and lacking creativity. On january 20, fourth apple computer will introduce mackintosh - you'll see why 19 84 won't be like 19 84.
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