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745: The Magic Formula for Going Viral on Social Media

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

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Engaging with Followers through DMs on Instagram

This chapter explores the strategy of using direct messages (DMs) on Instagram to connect with followers on a deeper level. It discusses the benefits of continuing conversations in DMs, segmenting the audience based on commitment level, and automating responses using tools like ManyChat. The chapter also emphasizes the importance of building a community, making the audience feel seen, and recognizing their engagement.

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