THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books
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The Effect of Repetition on Cognitive Ease
Stocks with pronounceable trading symbols outperform those with tongue-twisting tickers like PXG or RDO. A study conducted in Switzerland found that investors believe that stocks with fluent names like ME, Swiss First, and Comet will earn higher returns. As we saw in Figure 5, repetition induces cognitive ease and a comforting feeling of familiarity.
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