G's problems could be pegged on two arios to answer the question. One is culture, and two is capital allocation. Welch noticed it was a lot easier to make money in financial services than it was manufacturing large scale industrial equipment. With leverage, you can blow up overnight. In financial services, firms have a history of both feast and famine. The market for sure term loans dried up as lenders fled,. Ge simply didn't have much in the way of deposits to fall back on.

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