Inside Influence cover image

Zoe Chance on why influence is your superpower and what's holding you back

Inside Influence

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How to Get People to Care About the Environment

One of the things that you said in a book that was really counterintuitive to me was that we should focus on changing behavior rather than minds. I just had a recent almost a fight with someone in a public forum who is the national fundraising director for a very large environmental organization and he asked my advice about how to get people to care about the environment. It's not that we don't want to change minds but we focus first on behavior because this is the low-hanging fruit. If you want ultimately action on the environment this is typically what we want when we're trying to influence people almost all the time it's ultimately action so first of all focus on the people who are willing motivate

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