Bob Moesta - Learning to Build
The Innovation Show
00:00
The Snickers Versus Milky Way
Bob Greene's new book is called Supply Side versus the Mountside Innovation. He talks about how to find people on the demand side of a product rather than just build it and they will come. The idea that you can't be arrogant or confident in your work, he says. And so many times as an engineer we keep adding features until we think we are good enough. But customers already know what good enough is; you're just not asking them.
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