3min chapter

The Innovation Show cover image

Bob Moesta - Learning to Build

The Innovation Show

CHAPTER

The Snickers Versus Milky Way

Bob Greene's new book is called Supply Side versus the Mountside Innovation. He talks about how to find people on the demand side of a product rather than just build it and they will come. The idea that you can't be arrogant or confident in your work, he says. And so many times as an engineer we keep adding features until we think we are good enough. But customers already know what good enough is; you're just not asking them.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode