S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
JUST Branding
The Future of Fair Trade
NFTs are the new frontier for brands because this is something whereby if you really say that you stand for fair trade and put your money where your mouth is right let's let's certify this. And then if it comes out later that you're not entirely true whether you meant to or not the certifier not you the certifier is to blameright so then you know obviously you might want to look at who certified but they they then have to take the hit. So I think this this works in in on so many levels it's like a huge concept that will you know change the face of everything. That's why I wanted you on the show right because brands got to hear about this
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