Introduction

There's a copycat crisis brewing in content marketing right now. Host after post was strikingly similar structure, titles and open any one of them up as if they were all written by the same person. Compounding this issue are SEO agencies who deliver content briefs that are basically a formula for ranking content but don't encourage originality or opinion. You can rank for a term and follow a template and produce a unique piece of content all in one. It's harder to do, yeah, but it's also the best thing you can do for your business.