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Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.

The CMO Podcast

CHAPTER

The Power of Emotion and Storytelling in Marketing

This chapter explores the changing landscape of communication tools with a focus on messaging and short-form video content. The speakers emphasize the need for marketers to balance data analysis with emotional storytelling to connect authentically with younger audiences and enhance brand-building efforts.

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