Nathan Barry, Founder and CEO of ConvertKit, joins Erik to discuss the evolution of the creator economy, the ‘billion dollar creator’, the importance of prioritizing long-term equity and adopting a flywheel approach to audience growth, and more. This conversation took place in early 2023 but is relevant and insightful for 2024.
This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.
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RECOMMENDED PODCAST:
🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs
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LINKS:
ConvertKit: https://convertkit.com/
Nathan & Sahil Bloom’s Agency: https://www.paperboystudios.co/
Nathan Barry: https://nathanbarry.com/
Nathan Barry’s Podcast: Billion Dollar Creator
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X / TWITTER:
@eriktorenberg (Erik)
@nathanbarry (Nathan)
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TIMESTAMPS
(00:00) Intro
(00:55) The Evolution of the Creator Economy
(03:36) ConvertKit in the Creator Economy
(05:26) Power of Attention
(08:33) Future of the Creator Economy
(16:49) Sponsor Turpentine
(17:30) Rise of ‘Business Creators’
(21:30) Newsletter’s Significance in Audience Growth
(28:52) Role of Agencies
(38:04) Wrap
SPONSOR:
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