Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
00:00
How to Be a Successful Creative Director at a Studio
We have a research group within the agency. So we partner very closely with them to first not only establish what are those like foundations of culture that are relevant to the brand and their business problem. And so the insights that we sort of develop help to inform the creative brief. You imagine the culture aspect of the brief or the four C's, that's us. We also help our strategists, our generalists, strategists like really sort of dig into that and think about that some more for themselves.
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