How Do You Know Who the Sponsor Is?

Every organization has such a person. How do you know who the sponsor is? Is it something you can see in their eyes? Well, you can see it in their eyes too, but they are the people who the organization holds responsible for the success of this product if they are to buy it. You must have the grassroots support in your organization. I find it always fascinating that people want to come over the top and get access to executive power. They think that CEO drives deals and they don't.