The Difference Between Trust Building and Reputation Management

Join your host Tobias Sturesson and his guest, Sandra J. Sucher, on this fascinating and timely episode of the Leading Transformational Change podcast. In this conversation, Sandra discusses the foundation of a healthy organizational culture - trust, and how trust can be built, lost, and regained.

Sandra J. Sucher is a professor of management practice at Harvard Business School and an internationally recognized trust researcher. The Power of Trust: How Companies Earn It, Lose It, Regain It, is her third book. It is based on two decades of research on global companies’ best practices and in the gray areas of business—where responsibilities to investors, customers, employees, and society pull companies and their leaders in different directions. Sandra is on the Edelman Trust Institute advisory board and has collaborated with Deloitte on TrustIQ™, a proprietary tool that measures key elements of trust in major corporations and public sector organizations.

Duration: 59:52