The death of ad formats
People vs Algorithms
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The Importance of Trade-Offs
Ad formats are actually more interesting than media formats because you get into trade-offs. We tried every possible way to layer some type of experience, expandable experience, on top of a video player. Teads pioneered basically bringing TV commercials to web pages. I think it's so nice when you use the internet. It's good for advertising and why downloading the app from the app store and not using the website is a good idea. But again, it goes back to the failure to come up with a good format for brand building.
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