The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: What I Learned Scaling Datadog from $60M to $1BN in ARR | How to do Outbound in 2024 | Why Discounting is Dangerous and Contract Sizes are Misleading with Dan Fougere

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Crafting a Winning Sales Playbook

This chapter explores the essential components of a structured sales playbook that aids in training new hires and establishes a consistent sales process. It discusses the integral role of sales leaders in developing these frameworks and highlights the importance of hiring dedicated Chief Revenue Officers as companies scale. The conversation also touches on the financial and emotional complexities faced by leaders transitioning to executive roles in fast-paced environments.

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