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Teaching English as a Second Language
People started to understand that they were actually businesses, and were leaning more into the b to side of the b t b c approach. So we're selling to freelandcers, essentially freelancers and self employed people. We figured out that those people who were actively building this eco system were also the people that we could amplify easy to get our message across as many people as possible. And it often happened, like i said, when something good happened, people that noticed it within our community would carry this into the other communities. They would say, oh, fiteganda just implemented this new feature. Look at this, share a screen shot.