Exploring how repeated exposure to information influences belief, the chapter delves into the psychological processing behind the illusory truth effect and the tendency to accept repeated information as true without critical evaluation. From scams like the Tinder swindler to challenges in detecting deception, personal anecdotes and reflections on truth bias in human interactions are shared, emphasizing the importance of cautiousness in trusting others.
Have you ever noticed that what is thrilling on Monday tends to become boring on Friday? Even exciting relationships, stimulating jobs, and breathtaking works of art lose their sparkle after a while. People stop noticing what is most wonderful in their own lives. They also stop noticing what is terrible. They get used to dirty air. They stay in abusive relationships. People grow to accept authoritarianism and take foolish risks. They become unconcerned by their own misconduct, blind to inequality, and are more liable to believe misinformation than ever before.
But what if we could find a way to see everything anew? What if you could regain sensitivity, not only to the great things in your life, but also to the terrible things you stopped noticing and so don’t try to change?
Shermer and Sharot discuss: the best day of her life • the evolutionary origins of habituation • habituation at work, at home, and in the bedroom • Why don’t we habituate to extreme pain? • marriage, romance, monogamy, infidelity • depression • depression, happiness, and variety • negativity nias • creativity and habituation disruption • lying and misinformation • illusory truth effect • truth bias • moral progress • preference falsification • pluralistic ignorance.
Tali Sharot is a professor of cognitive neuroscience at University College London and MIT.