159: Don’t Create Noise, Break Through the Noise with Gong’s JC Pollard
Sales Success Stories
00:00
The Power of the Demo
The structure I take is I want to frame the problem as it exists today. And this is referencing the discovery, right? Like I want to learn about what their problem is or if they have one with their current workflow. Before I demo, I'm framing the world as it exists and talking about the challenges that represent. Then after I'm done Framing the Problem, then I show the demo of how you can do X, Y, and Z within GONG. It's that framing the problem, quick demo, highlighting the power of it, and then engaging and asking for answers.
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