2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

How Do You Know if You Want to Make a Lotion?

You were already making the lotions that had fragrances. So why not just take the fragrance out and put it in its own bottle? People were asking for it. There were people saying that when, where can I buy the fragrance from? We knew it was a wantable product and we knew that people wanted it.

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