When Kickstarter launched in 2009, crowdfunding platform was like a revelation. And now more than a decade on as you sort of acknowledge like the shine isn't quite as bright. I want to be able to bring that pass and all the incredible things that people are using and doing every day," he says. "There's so many improvements that I want to make to the platform"
To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”
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