How to Build a Product That Works

I think there is this obsession pretty much about building a product right, but we're not looking about building the right product in advance. How do we make sure that what we're building has an audience, has a purpose and solves a problem, addresses specific needs? Thankfully, we have a lot of data and we have progressed a lot with the whole analytic side of things so that we can test any kind of hypothesis. We can perform research. We can understand what audiences, what the users need before we launch anything. And we have a way to actually, and I'm a big fan of Christensen that Sean mentioned earlier, and there is a concept called discovery driven planning where you can test any