From China to the world: Temu’s low price strategy decoded | Impulso E110 [EN]
The Impulso Podcast
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E-Commerce Pricing Dynamics in China
This chapter examines the pricing strategies of various e-commerce platforms in China, such as Pinduoduo and Temu, and contrasts them with Western markets. It highlights the challenges these companies face in balancing low prices with product quality and innovation, as well as the evolving preferences of consumers who prioritize convenience. The discussion also emphasizes the competitive pressures from emerging platforms on traditional retail giants and the critical need for understanding consumer insights in shaping effective market strategies.
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