4min chapter

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Trump’s Controversial Picks, Bluesky’s Pop, and Spotify’s Subscriber Jump

Pivot

CHAPTER

Perceptions of Social Media: Threads and Blue Sky vs. Twitter

This chapter explores the contrasting experiences of users on emerging platforms like Threads and Blue Sky compared to Twitter. It highlights the positive user engagement on Threads amidst declining advertising spend on Twitter, while discussing the broader implications for journalists and marketers.

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