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Unlocking Product Management Success: Insights from SiriusXM VP Derya Isler | Expert Tips & Strategies

The Product Podcast

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The Evolution of Product Management and Personalization in Tech

This chapter explores the journey of a tech company through acquisitions and expansion into new platforms while discussing the transition into product management from an engineering background. It provides insights on pitching for product management roles, balancing generalist and specialist skills, and the importance of personalization in user engagement. The chapter also covers the evolution from segmentation to individualization in product personalization strategies, emphasizing data-driven research and AB experimentation.

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