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How to Use REI Print Mail to Generate a Deal
Philip: What kind of person should not use our print mail? Is there anybody out there, you're telling them, no, we're probably not the right one for you. Go somewhere else. If someone says, hey, I want to mail out 100 pieces, I know 100 is our minimum. We as coaches will kind of reject it. It's not going to generate that deal because at the end of the day, my objective is to get you a deal.