The Monster Shows Up When You Don't

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A friend of mine had no fear of trying out for teams and going to camps. He practiced less than I did but spent his time playing in games in front of coaches. Jim Calhoun, the coach at UConn, saw something and offered him a scholarship on the spot. The monster we should be afraid of doesn't show up when you try those things. It shows up when you don't.

Most entrepreneurs spend the majority of their time doing things that, even if they work, won't make a meaningful difference. Our default state is reactive, iterative work. To be a successful founder, you need to do things with the potential for asymmetric upside. Today, we talk about how to identify and incorporate tasks each day that - if they work - will fundamentally change your business. Today, we teach you how to think big.