Earned: Unlocking the Power of the Creator Economy cover image

60 - Craig Brommers, American Eagle Outfitters

Earned: Unlocking the Power of the Creator Economy

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How to Be a Successful Social Media Marketer

TikTok has set up a model where great content can come from anywhere. I think iconic brands run towards who they are, although you have to adapt your storytelling to modern times. American Eagle was ahead of its time and actually probably the antithesis of what we were at Abercrombie and Fitch. And so more inclusive, bring your true self. You know, our product is,. you know, is the blank canvas from which you can express yourtrue self.

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