Is There a Competition?

There's a whole host of possible ideas and areasand then the aspect, again, is you need to focus. You nedn know what yo say no to, and where can you compete? Because some of the things talked about we're going to have phenomenal innovations on. But individual, small strata companies generally don't have the ability to compete there. And so really those aspects of unique products to cut the intensity of use. The other aspect is a complete reimagination of the farm for where it's economic. In that ove, 90 % of all our lettuce is grown in one valley in the two states in america, and then just shipped from there.

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